Starbucks In a viral marketing initiative, Starbucks sent an email to its employees with a coupon for a free 'grande' iced drink, suggesting that they forward it to 'friends and family'.

But when they noticed how many people were showing up claiming their free drinks, they quickly pulled the offer, a month before it was originally due to expire.

They are now facing a lawsuit for 'betrayal' and 'fraud' and claims of $114million.

Peter Sullivan, a New York attorney, has launched a class-action suit against the company on behalf of all the people denied a free drink. However, currently the only plaintiff actually involved is a paralegal named Kelly Coakley.

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September 12, 2006 / category: Product/Services Liability / link / comments (0)

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