If you've ever had the opportunity to meet
Steve Martorano, it's an experience you won't soon forget. The same can be said about the experience of dining in his
Fort Lauderdale restaurant,
Cafe Martorano.
That's a fact that hasn't gone unnoticed by other aspiring
restaurateurs, which is why there have been numerous attempts over the
past 17 years to replicate Steve's success by creating nearly identical
restaurant concepts. Steve finally had enough and recently filed a
lawsuit with the U.S. District Court in
Rhode Island against one particular imitator.
"I may
not be able to stop someone from playing the same music we play or
serving similar food to what we serve, but I can stop someone from
copying every single detail of my restaurant...and certainly for taking
credit for creating the concept in the first place," says Steve Martorano.
"We deserve credit for creating a first class, world renowned
restaurant that is unparalleled in the industry today. That's why we
filed this lawsuit."
The lawsuit charges Cafe Longo and proprietor Jerry Longo
with intentional trade dress infringement. Longo was once a friend of
Steve's who spent many hours in Cafe Martorano. Everything about Cafe
Longo is redolent of Cafe Martorano, from identical menu items and old
family recipes, to identical music and movie selections. Longo has even
been quoted by journalists as having developed the original concept for
his restaurant at Cafe Martorano in Fort Lauderdale.
It's
not surprising that more than one person has tried to copy Steve's
concept over the years. Steve does seem to have a magic touch. It can
take months to get a table at any one of his three restaurant locations.
In addition to a dedicated local following, Steve's restaurants are
consistently patronized by the biggest names in the entertainment and
sports world. Cafe Martorano has received national and worldwide
recognition. Steve also has a successful retail line of pasta sauces,
recently published a new autobiography, and has other licensing
opportunities and partnerships in the works.
What's the secret to Cafe Martorano's success? It's the man himself.
"The magic behind Cafe Martorano is all about Steve," says Thomas Angelo, attorney
for Cafe Martorano and Steve's long time friend. "Steve has created a
concept that is a combination of exceptional food and distinctive
ambiance. When you mix those two things with his passion for the
business, you get a unique restaurant unlike anything else."
Steve
got his humble beginnings as a club DJ in the '70s. He then opened a
one-man sandwich delivery business that he ran out of his apartment. His
food became so popular in South Philadelphia
that he expanded it to a take-out restaurant in a strip mall, then to a
larger sit-down restaurant. Finally, in 1993, Steve opened Cafe
Martorano in its current Fort Lauderdale location. And, as they say, the rest is history.
"We
couldn't be prouder of what we've been able to create at Cafe
Martorano," adds Steve. "I want to make sure that everyone out there
knows that we're the one and only. We like to call it, 'The Real Deal, Philly Style.'"